Tailored Expansion Strategies
Marketing & Sales
At ONRetail we focus on an efficient planning of the supply chain of your brand in the expansion process. This is how we achieve optimal distribution of products, efficient partner and customer response and you can generate sales quickly. We accompany you until you successfully enter the market and achieve the desired level of awareness for your brand.
We offer the following modular services:
MARKET SUPPORT: Advice and support for your activities in the targeted market.
ECOMMERCE KICK: Online sales channel via eRetailers and marketplaces.
ON SUPPLY CHAIN: Extension and optimization of the affected supply chains in the expansion of your brand with a focus on sales and sales planning, overall costs, product communication, information systems and logistics.
BRAND BOOSTING: Turbo boosting for your own brand shop, local look and boost of the brand’s local presence.
In addition to strategic brand expansion and sales channel optimization, we also offer operational solutions that enhance flexibility and efficiency:
- Brand Development & Omni-Channel Integration: Placement strategies for marketplaces such as Amazon, Zalando & local retailers.
- E-Commerce & Fulfillment: Optimization of logistics, returns processes, and data-driven inventory management.
- Interim Sales & CRM: Development of CRM strategies, digital lead generation & automation of sales processes.
- Academy & Training: Hands-on training for online marketing, CRM, and supply chain management.
We can currently offer you our services in almost all EU-markets. You can now download and review the one-pager containing the operational solutions and pricing details.
ON Supply Chain
Target Brands: This service is aimed at brands with a global presence and a wide distribution network that seek to achieve cost-effectiveness across all supply chains.
In the ON Supply Chain service, the three basic components of the brand’s supply chain(s), namely information (data), marketing and logistics, are analyzed using typical supply chain management planning and control tools. An efficient combination of all these factors allows us to achieve optimal expansion results in terms of time, cost, quality, flexibility and end-user satisfaction. We set a cost efficient supply chain management strategy. The service includes:
MARKET PLAN: Editing the market (business plan) and review of pricing.Determination of recommendations to action.
DISTRIBUTION CHANNELS: Review of options and select the appropriate ones.Support and finalization of negotiations with selected local partners. Monitoring of the existing ones.
MARKETING: Realization of the (online) marketing plan and product communication with a view to achieving an efficient end customer response.
INFORMATION SYSTEMS:Review and adaptation of existing information systems to ensure optimal data transfer between partner companies.
LOGISTICS (Fullfilment): Review and, if necessary, optimization of all logistics processesSearch for matching retailers and partners.
Market Support
Target Brands: The service is designed for brands seeking local assistance in administrative, legal, strategic, marketing, and sales areas, both during their market entry and after they have become established.
Consulting on organizational and coordinative steps required to be taken for market entry and brand establishment up to the optional founding of a local company, including the search of suitable funding programmes in the target market. The service includes:
CONSULTING (Brand): Advice on pricing, competition analysis, image building, product adjustments, packaging.
CONSULTING (law): Legal business requirements and tax advice.
LOCAL BUSINESS MANAGEMENT: Personnel search, real estate search (such as suitable locations to open a brand shop). Selection of suitable distributors or sales agents.
BRANDING, COMMUNICATION: Optimization of web presence and content (customization of brand presentation and text translation).
Ecommerce Kick
Target Brands: Ideal for brands seeking to enhance their visibility and effortlessly drive conversions by collaborating with a local eCommerce partner.
A cost-effective access to the main marketplaces in Europe. For brands that need a high degree of visibility in the markets and want to establish themselves in a very short time. The service includes:
INTERFACE CLOUD: Platform access to the eRetailers and marketplaces.
PRODUKTMANAGEMENT: Advice on brand presentation and product selection.
ONLINE CONTENT STRATEGIE & MANAGEMENT: Individual adjustment of the brand content strategy for optimal conversion.
PROJEKTMANAGEMENT: Process monitoring and implementation, sales development.
FULFILLMENT: Storage, handling, order shipping and returns management.
CUSTOMER SERVICE (1st & 2nd Level): Customer service hotline and mailbox.
Brand Boosting
Target Brands: Brands with an existing local online presence.
The turbo boost for your brand!
Perfect for brands with an existing online presence but limited visibility at the point of sale. We enhance the brand’s online shop presence and feature the brand in relevant editorials. Brand Boosting is the first multichannel step for brands looking to establish themselves in a new market with minimal investment. The service includes:
ONLINE CONTENT STRATEGY & MANAGEMENT: Individual adjustment of the brand content strategy for optimal conversion. Local brand communication and content (not just translation).
TECHNICAL CONNECTION TO THE BOOSTING PLATFORM (product listing).
PRESS RELEASES: Brand introduction to all relevant editorial outlets with a min. of two press releases.
ACQUISITION OF LOCAL RETAILERS (offline): We will ensure your product is available at no less than two suitable points of sale.
ONRetail Arte Digital UG
(haftungsbeschränkt)
Hochstadenstrasse 1-3
50674 Cologne (Germany)
+49 (0) 221 30200171
E info@brandsonretail.com
(haftungsbeschränkt)
Hochstadenstrasse 1-3
50674 Cologne (Germany)
+49 (0) 221 30200171
E info@brandsonretail.com
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